Why is the website downgraded? What are the reasons?

We all know that Baidu will release a new algorithm every time it makes a major adjustment, so we need to avoid various traps when optimizing the website. However, even if we are very careful, the website will still be demoted. So how can we know why the website is demoted if we have not been caught? Let’s follow the editor of Zhanyouyun to find out!

First, has the website changed its title?

The title of a website is equivalent to a person's identity information and cannot be easily modified. However, many friends feel that the title of their website is not good enough, and then modify the title, causing a fatal blow to the website from search engines. The result will be a reduction in website authority and fewer inclusions.

Second, website server problems

The stability of the server is the foundation of the website. Many webmasters choose virtual hosts due to lack of price. But the fatal shortcoming of virtual hosts is also obvious, that is, instability. It is impossible for a virtual host to host only one domain name. As long as one website is punished on this host, other websites will also be implicated accordingly, so the website server must be selected with strong stability and performance.

Third, add a large number of external links in a short period of time

Good friendly links can bring a virtuous cycle to the website, so we will regularly add some friendly links to the website. This work needs to be done step by step. However, you must pay attention to the quality of friendly links. While adding a large number of external links in a short period of time, other friendly links will certainly be deleted, causing instability. Another possibility is that the search engine considers it as a malicious purchase of links to gain search engine attention, and will also be punished.

Fourth, the website has not been updated for a long time

It’s a known fact that search engines love fresh content. If there is no one to maintain and manage our website, no new content will appear, and search engines will lose their favorability of our website and will no longer patronize our website, resulting in reduced inclusion and reduced website authority.