What are the factors that affect website rankings?

Algorithm adjustment

Due to the changes in Xiongzhao, Baidu has recently launched some related search algorithms to deal with new search strategies that are on the verge of black hat SEO.

For example: there are traces of accumulation of keywords in the title, resulting in the phenomenon of "inconsistent title". I believe that everyone has not paid attention to the recently launched "Baidu Search Page Title Specifications". Website optimization mainly depends on whether the website trust level is provided, which is also closely related to the improvement of keyword rankings.

Error Strategy

For start-ups, when many websites were first launched, they may have made many wrong optimization decisions because they did not systematically learn SEO.

For example: I go to various platforms every day to send external links to attract spiders, but many webmasters do not pay attention to whether the external links you send are effective. The correct optimization strategy should be to focus on optimizing determined keywords within a cycle, and content updates should be carried out at the same time as external link release. Do not fish for three days and post online for two days.

Competition pressure

Before we optimize keywords, we should learn to analyze the performance of our competitors. Especially for some new sites, because they do not have as high a weight as the old sites, avoid doing one, two, one every day when doing SEO. In this way, your efforts will not get much return. This attitude has doomed your failure.

Optimization techniques

White hat SEO has always been effective and stable, but many webmasters buy click software for keyword ranking.

Another problem is that in the early stage of the website, the content was maliciously collected and mirrored. This still has an impact on the new site, so we need to take measures to prevent the website from being collected in the early stage.