The editor of Zhanyouyun analyzes the real reasons for the ups and downs of website rankings

When doing optimization, the editor often encounters webmasters asking questions about rankings. Among them, the most concerning thing is that the website ranking is unstable and fluctuates greatly from time to time. In response to this situation, the editor has also done website analysis. There are different factors for different websites. Today I will share them with you here. I hope that novice webmasters will not panic when faced with large fluctuations in rankings, find out the reasons and make appropriate adjustments, so that we can effectively solve the problem of unstable rankings and large fluctuations. From the perspective of internal websites; quality articles, website structure, keyword density and site tags will be factors that affect website ranking. If the quality of articles is not high and the content is repeatedly plagiarized, search engines will not have high trust in the website, which will have an impact on website collections and user experience. The website structure is poor and lengthy and complex, which can easily lead to users not being able to find the content they want in the website. It is also not conducive to spider crawling and crawling of the website. The website is not included and distrusted by search engines, and the natural website ranking will not be high. Keyword density on the website can easily be considered cheating by search engines, and the ranking within the website is not increased if it is too high. In response to these developments, Zhanyouyun recommends analyzing and optimizing the internal management of the corporate website, optimizing the main content articles of the website, and insisting on the originality and quality of the articles. Expand long-tail words and increase the number of keywords in the website, which also increases the content of the website. Optimize the structure of the website and choose an appropriate website structure model. If the website content is small, choose a flat website structure. If the website content is large, choose a tree-like website structure. Delete junk and invalid code to make the website structure clear. Such a website is very convenient for search engine spiders to crawl information and will help improve the website's ranking in search engines. Dianrui Network analyzes the factors that affect website ranking from outside the website. If the website is maliciously attacked, the website's security protection settings are not advanced enough, and it will be attacked by hackers or competitors, then the website's ranking and inclusion will drop rapidly. The external links and friendly links of the website are also one of the factors that affect the ranking of the website, because in the algorithms and rules of search engines, the ranking and inclusion of websites with external links and websites that exchange friendly links will also affect the inclusion and ranking of one's own website. Therefore, sometimes when one finds that the ranking of one's own website drops but cannot find the reason, it may be that there is a problem with the website with external links or friendly links. Interactive Creative will choose high-quality service providers to design firewalls with strong protection capabilities to protect the security of the internal and external structures of the website. As for external links and friendly links, Zhanyouyun recommends choosing a stable and well-known website information platform for data exchange and friendly links and publishing external links. At the same time, the company should maintain the quantity of external links and the quality of external links. The above is the analysis of the reasons why the ranking of customer website fluctuates greatly when faced by the editor of Zhanyouyun. This situation is very common, so when we face such a problem, we need to analyze the website in all aspects and adjust accordingly according to the website factors.