Several factors that affect website rankings

After many years of optimization experience of the editor, there are many factors that can affect the ranking of the website. So the editor will select a few of the more important reasons to give you a brief introduction. You can check whether there is such a situation in your website, and then modify your website, so that the quality of your website will be improved accordingly.



1. The structure of the website The structure of the website can affect the crawling of search engine spiders, so it is also a very important factor that affects our website. The structure of a relatively good-quality website should allow spiders to easily crawl every page and allow users to click on every link. This will not affect the experience of spiders or users. If the link on your website cannot be opened, the picture cannot be clicked, which will greatly affect the senses of users and spiders. They will think that your website is not of good quality and is a relatively poor website. When our website can successfully open every link, then the quality of our website will become very good. Of course, if some pages cannot be opened, we can create a 404 error page. When we cannot open a link, we will jump directly to the 404 page of the website to tell the user that our website cannot be opened. 2. Keyword planning and deployment Any high-quality company that develops a website must not only pay attention to the ranking of the following popular keywords, but also develop and plan to deploy a dozen or even dozens of effective keywords related to the company's management capabilities. For our website system of a Chinese company, the search volume is not very large and the competition is not very fierce for keywords. It is often because only students can continue to obtain good rankings through some simple web design optimization. The cumulative traffic of a large number of top effective keywords for these questions may sometimes exceed the traffic brought by those popular keywords. Therefore, these non-popular effective keywords are not only an effective supplement to popular keywords, but also increase the coverage of many company internal websites to target customer groups. Five factors that affect website ranking 3. Website content Planning company website keywords requires high-quality web content as a carrier to reflect the keywords. Therefore, just a simple company, contact information and product introduction are not enough in order to get a good ranking company website. Keywords everywhere, organize more content, product information, or some technical demonstrations that may be related. In short, the more content, the more keywords can be covered, and the chance is greater for search users. 4. Web page production There are two key points in web design and production: one is the distribution and density of keywords in the web page, and the other is the title of the web page information. First of all, the keywords in the web page should be reasonably utilized and distributed, such as keywords in the title, keywords in the web page title, keywords in the body of the web page, keywords in external network links of web page links, keywords in the alt attributes of web pages and pictures, etc. Moreover, we cannot not search for these keywords too high, and it is best to keep them at 7-8%. There is also a title for the web page. This factor is important. You must ensure that each page has a different title and that the title contains keywords. Of course, you can also add deions and keywords in the web page code, but if you don't understand them well, it is best not to add them to avoid adding more. 5. There are also external connections to the website If we can do the previous points well, then we don’t have to worry too much about this, because our website already has good rankings and traffic at this time, and there is no special need for external links. butIf you still need to add external links, we should pay attention to a few points, which is to try to avoid some links with poor quality. A large number of links may make your website ranking rise quickly in a short period of time, but it is still relatively unsuitable from a long-term development perspective.